FOR IMMEDIATE RELEASE
November 9, 2006
Paces Ferry Realty Powers Up with Lasso to Serve Atlanta’s Growing Real Estate Demands
ATLANTA, GA -- Paces Ferry Realty LLC, Atlanta’s leading independently owned residential agency, announced its selection of Lasso Data Systems, Inc., for its companywide customer relationship management (CRM) software. Lasso Data Systems Inc., is a leading developer of ‘on-demand’ CRM software with custom-built software for the real estate industry, designed with extensive input from leading real estate developers and sales and marketing professionals. Paces Ferry Realty has entered into a multi-year licensing agreement with Lasso.
Cheri Riley, President and managing broker for Paces Ferry Realty, adds, “Choosing Lasso’s CRM software is an extension of our commitment to provide the absolute best customer service. Lasso provides our agent team with the cutting-edge strategic technology tools necessary to build deeper relationships with our clients and with both prospects and home buyers at our clients’ projects.”
”In Atlanta’s competitive and vibrant real estate market we are successful because of our forward thinking strategy. We continue to increase our competitive advantage by embracing the best technologies that free up our people to service clients, and efficiently connect buyers with sellers,” added Riley.”
Paces Ferry Realty, was established in February of 2006 in response to a market void for a locally owned and operated real estate brokerage dedicated to partnering with metro Atlanta’s premiere luxury builders and developers, as well as representing select resale properties. Riley, brings more than 20 years of residential broker and agent experience including more than $2 billion in sales generated directly under her supervision. “Atlanta is an exciting real estate market, that remains strong for home sales,” said Riley. “However, we also have large amounts of new inventory on the market from condominiums, to townhomes, and of course, estate homes. There was a void in the market for an agency that exclusively brought together agent teams that had the marketing skills to help builders and individual home sellers market their properties in this competitive environment. Each of our agents are selected because of their exceptional track record and market performance,” explained Riley. “This means when a builder chooses to partner with us, he is assured of a seasoned and select ‘A’ team.”
Lasso is helping companies sell their real estate faster with controlled velocity by giving them technology to manage multiple projects at anytime from anyplace. Lasso’s web-enabled CRM software enables Paces Ferry Realty to create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and escrow and have relevant insightful business reports at their fingertips for their clients.
“Lasso is extremely pleased to have the opportunity to provide our CRM solution to Paces Ferry Realty which is rapidly becoming Atlanta’s leading agency for innovative luxury builders, developers, and estate home owners” said Dave Clements, Lasso CEO. “It has been exciting for us to work with the Paces Ferry team to implement multiple projects efficiently,” added Clements.
About Paces Ferry Realty
Founded in 2006, Paces Ferry Realty is rapidly gaining the reputation as the agency of choice for builders of distinction. Paces Ferry Realty represents Atlanta’s premier luxury builders who share a commitment to excellence in design, building and marketing and sales. The Paces Ferry Realty portfolio spans metro Atlanta and includes custom estate homes, luxury condominiums, townhomes of distinction and innovative urban housing.
Paces Ferry Realty was founded by principals, Don Childress and Curtis Hicks, who together bring more than 50 years of residential real estate experience. The Paces Ferry Realty offices are located at Two Buckhead Plaza, 3050 Peachtree Road, Suite One, Atlanta, GA 30305. For more information about Paces Ferry Realty visit online at: www.PacesFerryRealty.com or call 404-842-4931.
About Lasso Data Systems
Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative ‘on-demand’ Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales and marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell with controlled velocity. Lasso was built in collaboration with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California. For more information about Lasso please visit online at: www.lassodatasystems.com or call 866-526-9955.
FOR IMMEDIATE RELEASE
September 5, 2006
Paces Ferry Realty, LLC Announces the Formation of Paces Ferry Insurance
John Varner named President of Paces Ferry Insurance
ATLANTA, GA -- Paces Ferry Realty, Atlanta’s leading independently owned residential agency, today announced the formation of Paces Ferry Insurance. Cheri Riley, President/Managing Broker for Paces Ferry Realty, said the decision to form Paces Ferry Insurance was driven by our client’s expectations for turnkey service, especially in the executive and luxury markets. “Our company is focused on providing a full suite of professional services for our clients. We saw the need to complement our residential agency services as insurance is a requirement of virtually every home purchase. The formation of Paces Ferry Insurance will allow us to streamline and expedite our client’s home purchase administrative processes,” explained Riley.
John Varner was appointed President of the newly formed company. He brings 20 years of insurance brokerage experience and holds a B.B.A. in Risk Management Insurance from the University of Georgia. He also holds the Charter Property Casualty Underwriter professional designation from the American Institute and the Associate in Risk Management professional designation from the Insurance Institute of America.
Varner said he joined Paces Ferry Realty because of the group’s commitment to fulfilling a need in the market for professional customer service. “I’m extremely excited to help build Paces Ferry Insurance in conjunction with the agents at Paces Ferry Realty and the principals, Don Childress and Curtis Hicks,” explained Varner. “By representing the leading insurance companies, we have a wonderful opportunity to assist our clients in securing the protection programs they need on a cost efficient basis.”
Paces Ferry Insurance is located at Two Buckhead Plaza, 3050 Peachtree Road, Suite One, Atlanta, GA 30305. Paces Ferry Insurance will provide personal, commercial, surety and employee benefit insurance solutions.
To contact John Varner, please phone: 404-842-4969. For more information about Paces Ferry Realty visit: www.PacesFerryReatly.com.
FOR IMMEDIATE RELEASE
Paces Ferry Realty to Open Doors in Buckhead on Feb. 16
New residential real estate firm assembles team of top producers focusing on residential brokerage services and new construction / development projects
ATLANTA, January 24, 2006 - Paces Ferry Realty today announced its entry into Atlanta’s residential real estate market. The full-service real estate company will officially open its doors in Buckhead on Feb. 16.
The real estate firm will represent new construction and development projects, as well as high-end residential homes in some of the most desirable locations in metropolitan Atlanta.
Paces Ferry Realty will be led by Cheri Riley, who has more than 20 years experience as a residential broker and agent and more than $2 billion in sales generated directly under her supervision. Riley, who has built and consulted in master-planned golf course communities, also served for eight years as a senior vice president and managing broker for Jenny Pruitt & Associates.
According to Riley, each Paces Ferry Realty agent is hand-selected based on his or her notable achievements, market knowledge and personal integrity.
"Our agents are a highly experienced, dedicated team, and because we only hire the best of the best, you will always receive superior service at Paces Ferry Realty," says Riley. "Our agents are among the top professionals in Atlanta; many have been recognized as driving forces in our business by the Atlanta Board of REALTORS. Paces Ferry Realty will provide them with the resources and support they need to establish a new level of excellence and expertise in Atlanta. Paces Ferry Realty is a firm that agents will not outgrow."
The partners for Paces Ferry Realty are Childress Klein Properties and The Columns Group, Inc. The Columns Group is an award-winning firm focused on commercial and residential real estate acquisition, development, brokerage and marketing throughout the metro Atlanta area. The partners of Childress Klein Properties have more than 100 years collective experience in the planning, development, leasing and management of over 35 million square feet of commercial real estate.
"We are thrilled, along with The Columns Group, to be part of such an outstanding team of award-winning agents committed to aggressively moving our business forward," said Don Childress, senior managing partner of Childress Klein Properties. "There is a need in the marketplace, and we have assembled the right team to leverage this opportunity."
Curtis Hicks, president of The Columns Group, notes that "the agents we have brought together are at the top of their game. It’s a dynamic group, and the results will be exciting to watch."
Beginning Feb. 16, Paces Ferry Realty will be located in the heart of Buckhead at the new Two Buckhead Plaza.
Paces Ferry Realty is a premier residential real estate company in Atlanta representing distinctive properties in the most desirable locations. Paces Ferry Realty is located at Two Buckhead Plaza, 3050 Peachtree Street, Suite One, Atlanta, Ga., 30305. For more information, call 404-842-4900.
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